Offpage SEO. About Brand

Noch mal Futter fuers Gehirn:

About Brand

The primary function of your portfolio is to present a collection of your best work in order to communicate your experiences and capabilities, in hopes of securing a position or client. While this purpose cannot be forgotten, your portfolio can also be taken much further. It can become a quintessential marketing piece in and of itself. In doing so, it has the potential to make a more impactful and memorable impression on its intended audience. Your ability to develop ideas and market yourself is not only relevant to working in the creative industries, but it can provide a much-needed advantage in such a competitive field. This is especially important for students and recent grads who have not yet had as many opportunities to distinguish themselves in their careers.
How do you move from an assortment of work to a clear and concise brand statement?
How do you utilize a process of self-discovery to create a brand statement that can be used as a touchstone in the creation of your entire portfolio package?
First , consider where you are in this process.

• If you already have a clear concept or idea for the direction of your portfolio: Reflect and evaluate upon this idea as it represents and positions you within your field. Developing a brand statement can’t hurt — the clearer you are about how to position yourself within the industry, the better you’ll be able to do just that. Keep in mind (especially for those of you who do not have a design background) that you can develop a brand statement without developing a corresponding brand identity.
• If you already have a brand and corresponding brand identity: It may be time to analyze your current brand’s strengths and weaknesses, refreshing or changing it if need be.
• If you don’t know what to say and/or how to say it: Begin with a process of self-discovery, defining and shaping your brand position. The work in your portfolio may not be enough to take you where you want to go. While it’s difficult to define something, let alone oneself, in the long run it will help you to have a statement that you can use as a touching point in the development of your portfolio design.

A brand is an attitude. It is a symbolic statement comprised of descriptive qualities that aim to express the heart and soul of an individual, organization, or product. These qualities are typically defined by a set of brand attributes — a list of descriptive words and phrases that have the power to describe style, tone, and personality; establish connections and associations; and shape emotional reactions. Brands attempt to project certain expectations and promises in the hopes of establishing an emotional and intellectual connection with their target audience. Truly successful brands are able to deliver on those promises through the value that the individual or organization provides. Such brands express and establish a specific attitude that is identifiable throughout their particular market.
Think about the clothes you wear, the music you like, and the products you buy. Among all of these things you have choices you make based on certain attitudes and qualities that appeal to you. In some ways, these things even go so far as to defi ne aspects of who you are and the broader culture that you belong to. The most successful brands often become timeless icons of culture — think VW, Coca-Cola, MTV and Apple.
A strong brand should:

• Differentiate: Stand out from your competition.
• Be authentic: Communicate a message that is relevant and
  meaningful to your intended target audience.
• Be memorable: Consistently communicate a clear and concise
  message.

Quelle: http://blog.noplasticsleeves.com/?p=1841

Offpage SEO

Ich denke, dass ich nicht beweisen soll, dass wenn man selbstaendich arbeitet, braucht man ein klares Konzept um sich weiter entwickeln zu koennen. Besonders wichtig das fuer kreative Berufe. Hochzeitsfotografen sind selbstverstaendlich dabei. Hier ist ein sehr interessantes Artikel:  

 

Developing a Brand Statement – Discovery

“You now have to decide what ‘image’ you want for your brand. Image means personality.” – David Ogilvy, Founder Ogilvy & Mather, Infamous Advertiser
Defining Your Own Brand Attributes
A good place to start thinking about your own brand statement is by reflecting on the work you’ve done, the person you are, and the creative professional you want to be. In order to do this, there are some key questions that you should ask yourself. Write down the answers that you come up. Trust yourself and listen to your intuition throughout this process. You should also think about getting the opinions of others whom you trust. Ask colleagues, faculty, clients, fellow designers, photographers, artists, etc., how they would characterize the work you do and the creative person they perceive you to be. Ultimately, you want to focus in on descriptive key words — adjectives and adverbs that can begin to define your own unique brand statement.
Reflect on Your Work
Ask yourself some key questions:
● What kind of work do you like to do?
● What kind of work do you do best?
● Was there a particular project that you really enjoyed working on?
● How would you define your talents and skill set?
● How would you describe the styles, forms, and concepts with which you prefer to work?
● How would others describe your talents and the work you do? (If you don’t know, ask.)
● What does your body of work say about you?
● Is there something missing from your body of work that you think you need?
Reflect on Yourself and Interests
Ask yourself some key questions:
● How would you describe yourself as a creative professional?
● How would you describe yourself in general – your personality, work ethic, beliefs, etc.?
● How would others describe you? (If you don’t know, ask.)
● Are these qualities communicated through any of the pieces you’ve worked on?
● What do you have to offer a company or client?
● What types of experiences engage you?
● What do you find most interesting about the world around you?
● What do you find most interesting about photography, art, and/or design?
● Whose work influences, attracts, and inspires you? Why?
Reflect on Your Future
Ask yourself some key questions:
● What kind of work do you want to do?
● What kind of creative do you want to be?
● Are you doing the kinds of things now that you want to be doing in the future?
● I f not, how can you position yourself to get to where you want to be?
● What kind of company or client do you want to work for?
● What kind of company would fit your lifestyle? Are there compromises you are willing or not willing to make (travel, moving to a different location, long hours, etc.)?
● Where do you see yourself in one, two, or five years?
● Is there someone in the field who you admire? Would want to emulate? Why? How did they get to where they are?
This is your opportunity to invent yourself for the first time, or reinvent yourself all over again. Think about where you’d like to be two years from now. How about five or ten years? People change jobs and even careers often throughout their lifetime. Now is the time to think about what you want out of your career.

Quelle: http://blog.noplasticsleeves.com/?p=1866

Key words analyose

Gute Werkzeug zum arbeiten mit key words http://www.keyrow.com/
Z.B. habe ich hochzeitsfotograf eingegeben, nach dem Analyose kann ich sehen, dass meine Webseite aufm platz 20 im gesamten Ranking ist.

Auch sehr hilfreich, wenn man URL eingibt. Es wird nacht Top 5 Key Words analysiert und wird sogar aktuelle Position mit Verlauf angezeigt

Was ist SEO fuer den Hochzeitsfotograf

Da ich selbstaendig bin, soll ich mich selbst um alles kuemmern, daher habe ich mir irgendwann ueberlegt: was fuer Werkzeuge kann ich benutzen?
1. On Page SEO. Die Methoden, mit deren man unmittelbar auf die Webseite manipulieren kann.
- Meta Tags,
- Text,
- Datei-Benennung,
- Site map,
- robots.txt usw.

2. Off Page SEO.
- Externe Links,
- Cross Posting (fuer die Blogs),
- anmeldung bei Suchmaschienen oder dmoz,
- netzwerke (facebook usw)
- direct mail usw.

3.  Ungewoennliche Methoden (mind fuer mich, bin faul)
- subdomains,
- satelliten
- bookmarking
- Artikel  fuer die andere Portale mit passende Thematik

4. Offline Promotion.
- Rekvisiten-Druck (z.b. Webseiten aufdruck auf herausgehenden DVDs mit Fotos)
- Visiten Karten
- Messen
- Zeitschriften

Falls faellt mir noch was ein, were noch updaten

Hochzeitsfotograf und Blogging.

Ich bin der Meinung, ein Blog fuer den Hochzeitsfotograf ist ein "must have". Warum?
1. Zusaetzliche interne/externe Links. Besonders gut mit passenden Texten.
2. Moeglichkeit sagen mehr als mit Webseite.
3. Kundenbindung. Meine Paare besuchen gerne mein Blog ueber Hochzeitsfotografie auch nach der Hochzeit.

Falls noch jemand sich aeusern moechtet - welcome!

Nice Tool For Crossposting

Just find nice tool for sharing blogposts with Facebook

Presseverteiler: Beispiel anhand von Plushakoff.com

Wenn man z.b. Hochzeitsfotos anbietet, so ist es sinnvoll, sich einen Presseverteiler mit Copywrightern zu erstellen, die sich hauptsächlich mit den Themen Hochzeitsfoto, Hochzeitsfotograf und Hochzeit  beschäftigen. Weniger sinnvoll sind an dieser Stelle Medien rund um Tekstilien, SEO etc.
Es ist auch wichtig, dass man bevor man mit der eigentlichen Pressearbeit beginnt, eine genauer Auswahl an sinnvollen Empfängern triffen kann.

Hochzeitsfotograf und Suchmaschienen Optimierung

Hello World!
Hier werde ich posten ueber meine Erfahrungen im Bereich Suchmaschienen Optimierung.
Bis jetzt wurden optimiert die Seiten einen Hochzeitsfotografen 
Hochzeitsfotograf und Blog einen Hochzeitsfotografen haben bereits ein Google bzw. PR 3 und PR2 und fast 10 000 Besucher im Jahr.
 Ich habe die beiden fuer "Hochzeitsfotograf" und "Hochzeitfoto" optimiert, was eigentlich nicht schlechte Ergebnisse gebracht hat - beide sind jetzt auf erste Seite  im Google erscheinen.

Ok, spater wirds mehr Info mit Tabellen

Upd. Sorry, es waren 18 000 Besucher, habe gerade in die Statistik nachgeschaut